Berrett-Koehler Publishers
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
31,38 €
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Bei Amazon ansehenAmazon-Preis ab 2022-12-03 00:31Produktpreise und Verfügbarkeit entsprechen dem angegebenen Stand (Datum/Uhrzeit) und können sich ändern. Für den Kauf dieses Produkts gelten die Angaben zu Preis und Verfügbarkeit, die zum Kaufzeitpunkt Amazon angezeigt werden.
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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Rezension (10)
4 Dezember 2014Fantastic-clearly explained
The book was a gift to my girlfriend.
17 April 2014Focused and to the point
Overall, it is a good book.
3 März 2014Great book for eco-aware entrepreneurs
This book is a wonderful reference for anyone looking to become a more sustainable consumer or business person.
9 Januar 2014Bought for Sustainabilty Program at work
This book has been well received by all the people we have given these out to.
29 März 2012Many "Whoa!" moments in this book
When I did an abrupt life and career change last year and decided to start Hipcycle, a green online e-commerce business, I read a bunch of new books about social media, new biz start up, environmental issues and the like, and this book really resonated with me because my mind was going in the direction of the tenets described in this book, but it helped me synthesize it much more coherently.
23 September 2011Great Condition
This product arrived in very little time and was in perfect condition.
25 Mai 2011A Green Marketing Book that Could be Widely Adopted by Green MBA Programs
With its many big-corporation examples, extensive use of research-based statistics, and numerous charts, graphs, bullet points, and checklists, this is a green marketing book that could be widely adopted by green MBA programs.
18 Mai 2011Informative report on how to market in a world gone green
Green marketing expert Jacquelyn A.
21 März 2011Practical, insightful knowledge and advice you will use!
I first read Ms.
22 Februar 2011Inspirational, intelligent, pragmatic. A must read - and do!
Jacquie Ottman brings serious intelligence to the evolving landscape of green marketing.